The cheapest customer
is the one you already had.
You have a list of people who already paid you once. Email and text are how you get them back, and they cost a fraction of what finding somebody new costs. Most local businesses have this list and never use it.
What gets sent, and when
The customers you already have.
Build a segment, write the email, and see what it is worth.
Conditions
Everybody has the whole-list email. Almost nobody sends the one to 84 people that actually works, because doing it by hand in a spreadsheet is miserable.
The wording lives in Templates, one copy of it, used by every app that sends anything. Reword it once and the appointment reminders, the review requests and the follow-ups all change with it.
The rule of thumb: text anything time-critical, email anything that needs explaining. Texting a monthly newsletter is the fastest way to get people to opt out of everything you send.
Why this is the cheapest marketing you own.
Winning a new customer costs five to seven times what bringing back an existing one does, and you have already spent it. The list sitting in your CRM is the least expensive marketing asset you will ever own.
Segments are built from what people actually did: what they had, what they spent, when they were last in, how far they live from you. That is the difference between an email to 84 people that works and one to 2,000 that annoys.
Confirmations, reminders, aftercare, review requests, rebooking nudges and winbacks all fire off what happened rather than off somebody remembering. Set once, and it runs whether or not anybody is thinking about marketing that week.
Texts get opened almost every time and read within minutes, which makes them right for reminders and wrong for newsletters. Using the wrong one is how businesses train people to opt out of everything.
Every message your business sends lives in Templates, once. Reword the appointment reminder there and every treatment uses the new one, instead of the same sentence sitting in six places with five of them out of date.
Ever. Bought lists produce complaints, get your domain blocked, and then your appointment reminders stop arriving too. Everything sent goes to people who gave you their details themselves.
Email and SMS, answered.
No, and small lists usually do better. A few hundred people who have actually been in beats several thousand who once entered a competition. The value is in who they are, not how many there are.
No, and you should be wary of anyone who offers. Bought lists produce spam complaints, which damage your sending reputation, and once that is damaged your appointment reminders and confirmations stop arriving too. It is not worth it.
For most local businesses, once or twice a month for anything promotional, plus the automatic messages that fire off appointments. More than that and people stop opening. Less and they forget you exist.
Nothing technically, and that is the point. Confirmations, reminders and review requests come out of the same system with the same wording, so everything a customer receives from you sounds like the same business.
Texts are billed per message through a top-up balance, because they cost real money to send. You can see what you have used at any point and nothing goes out without the balance to cover it. Email is included.
Yes, from anything promotional, in one tap, and it is honoured immediately. Appointment confirmations and reminders keep going because those are service messages about something they booked, which is both correct and legally distinct.
The automatic flows first, because they run forever off one setup: first booking, aftercare, review request, rebooking when they are due, and a winback for people who have gone quiet. Campaigns to segments come after that.
We do, in your voice, and you approve them. They live in Templates afterwards so you can change the wording yourself at any point without asking us.
Bookings, not opens. Every message carries a link that is tracked through to the appointment, so you can see that the rebooking reminder produced eleven appointments rather than that it had a 34% open rate.
Let us look at your list.
Book a call and we will look at who is actually in your customer list, how many have gone quiet, and what the first three automatic messages should be. Month to month, and nothing to sign.
