Case Studies
Legends Creek
HOW AN ONLINE SKINCARE BRAND TRIPLED MONTHLY SALES WITHOUT SPENDING AN EXTRA DIME ON ADS!
Before working with us, Legends Creek Farm had bounced around different agencies and felt frustrated by all the hype they were being sold into when partners were unable to deliver results. They were understandably nervous to engage in our services.
BEFORE
Website Conversion Rate 2.27%
AOV $37.82
Only 5% of revenue was attributed to email
Return Customer Rate 17.51%
AFTER
Conversion Rate 4.5%
AOV $50.09
47% revenue attributed to email
Return Customer Rate 33.81%
WHAT WE DID
We profitably scaled the online store by improving the conversion rate, average order value and return customer rate.
HOW WE DID IT
Increased website optimization by revamping UX/UI and branding...
Tested new product pricing, introduced pre and post purchase up-sell offers and cross-sell offers...
Email marketing automated flows - included pre purchase, cart abandon, post purchase, and customer win-back flows...
Content marketing plan to engage buyers and potential buyers in ways other than offering them stuff to buy and instead providing value...
Optimized their paid social media campaigns...
Design.Me
HOW DESIGN.ME WENT FROM $77K/ANNUM TO $66K/MTH
Prior to Design.ME working with our team, they weren't seeing results from their previous agencies - numbers were less than ideal and they couldn’t support their own marketing costs.
BEFORE
Less than 10% of revenue attributed to email
Conversion Rate 2.57%
AOV $42.83
Return Customer Rate 15.2%
AFTER
Email represents 32% of revenue from US site and 30% on Canadian site
Conversion Rate 3.1%
AOV $48.67
Return Customer Rate 22.42%
HOW WE DID IT
Set up automated flows including pre-purchase, exit intent, cart abandon & post purchase flows...
Adjusted the UX/UI including home page and redesigning product and collection pages...
Introduced pre and post purchase up-sell offers...
Cut their paid media CPA in half and doubled ROAS...
Setup of proper funnel including cold, warm and hot audiences
Ran DPA campaigns at BOF, setup retargeting stacks MOF, heavy testing of interest based and lookalike audiences as well as super broad audiences TOF
Introduced new creative for testing on weekly basis...
WHAT WE DID
Increased the average order value and drove down acquisition costs through content marketing.
OUR GOAL
Is to improve the number of buyers, the amount that they spend (AOV), and the frequency in which they come back to buy again (LTV). We do this by evaluating a client’s overall strategy, focusing on performance of their website, email marketing, ad strategy, and content marketing.
We then adjust where possible, implement tactics when not in effect, and educate the client on steps they need to take on their own - explaining that everything works hand in hand.Depending on the situation, we could be saving clients time and money.
We evaluate a client’s overall strategy including ad strategy, content marketing strategy, email marketing and the performance of their website. We then adjust where possible, implement tactics when not in effect, and educate the client on steps they need to take on their own - explaining that everything works hand in hand.
WHAT ONE OF OUR CLIENTS HAD TO SAY
'Within two months of our new LA Media Group website going live, we eclipsed our total annual revenue from 2019 in the first 35 days, and it hasn’t slowed down'.
