LA Media Group Case Studies

The work,
and what it did.

Two kinds of business, two kinds of proof. Service businesses that need to be found locally and booked, and online stores that need more buyers spending more, more often. Real accounts, real numbers, nothing rounded up.

#1 Organic for skin rejuvenation
70+ Directories published to
3x Monthly sales, no extra ad spend
$66K A month, up from $77K a year

What we put in place for Gallardo's Clinic

Website rebuild SEO structure A page per service Listings across 70+ directories Citations and business info Dashboard integration Team training on lead follow-up Google Ads, after the foundation Page 1 organic #1 paid placement Featured in Google AI summaries
Case study

Gallardo's Clinic.

Dalton, Georgia · Medical aesthetics and primary care. Partnered with us June 2025.

What we implemented We did not start with ads. We built the foundation first, then scaled once the systems were in place.

Gallardo's Clinic partnered with LA Media Group in June 2025 with one clear goal: dominate local search visibility and turn that visibility into consistent booked appointments.

01 Website rebuild and SEO structure We rebuilt the site with a marketing-first approach. Service pages, clean UX, strong calls to action and SEO-ready formatting.
02 Listings across 70+ directories We published the business to more than seventy high-authority local and digital listings, optimised with service keywords, business information and citations that strengthen Google's trust.
03 Dashboard integration and team training We connected the website to our dashboard and trained the Gallardo team to capture, organise and follow up leads quickly, so nothing slipped through.
04 Google Ads, once the foundation held Only after the site was indexed and the lead system was working did we launch ads, to drive high-intent traffic and accelerate what was already happening.
Gallardo's Clinic team
Gallardo's Clinic website
The outcome

Multiple services ranking on Page 1 organically, strong paid placement, and visibility inside Google's AI summaries. Proof that the entire ecosystem is working.

Botox keywords: #1 paid placement and Page 1 organic Ads capture the demand that exists today. SEO builds the position that lasts.

For high-intent Botox searches, Gallardo's Clinic shows up where it matters most: top paid placement plus strong organic ranking on the first page . This is the ideal scenario, because the two do different jobs and neither replaces the other.

Botox search showing Gallardo's Clinic in the top paid placement
Botox search showing Gallardo's Clinic ranking on page one organically
Skin rejuvenation: #1 organic Pure SEO. No cost per click at all.

Gallardo's Clinic ranks as the #1 organic result for skin rejuvenation searches , earning top visibility without paying for a single click. That placement happens when service pages are built with the right structure, enough content depth, and keywords that match what people actually type.

Skin rejuvenation search showing Gallardo's Clinic as the number one organic result
Laser services: Page 1 in ads and Page 1 organically The competitive terms need both.

Laser services are competitive, which is exactly why a combined strategy wins. Gallardo's Clinic appears on Page 1 through Google Ads and through organic SEO at the same time , taking up the most valuable search real estate twice over.

Laser services search showing Gallardo's Clinic on page one in both ads and organic results
Google AI summaries: featured as a recommended clinic Where more and more people get their answer first.

This one is a milestone. Gallardo's Clinic now appears in Google's AI summaries , which is increasingly where a search ends rather than begins. That visibility comes from rich service page content, strong on-page SEO, properly structured FAQs, and formatting that lets Google understand the clinic well enough to recommend it.

Google AI summary recommending Gallardo's Clinic
E-commerce

Online stores, scaled on the numbers that move.

Service businesses and online stores need different work. For a store it comes down to three numbers: how many visitors buy, how much they spend, and how often they come back. Both of these are real accounts, with the before and after as we recorded them.

Skincare · Direct to consumer

Legends Creek Farm

How an online skincare brand tripled monthly sales without spending an extra dime on ads.

Before working with us, Legends Creek Farm had bounced around different agencies and felt frustrated by all the hype they were being sold into when partners were unable to deliver results. They were understandably nervous to engage in our services.

Website conversion rate 2.27% 4.5%
Average order value $37.82 $50.09
Revenue from email 5% 47%
Return customer rate 17.51% 33.81%

What we did

We profitably scaled the online store by improving the conversion rate, average order value and return customer rate.

How we did it

  • Increased website optimisation by revamping the UX, the UI and the branding
  • Tested new product pricing, and introduced pre and post purchase up-sell and cross-sell offers
  • Email marketing automated flows: pre purchase, cart abandon, post purchase and customer win-back
  • A content marketing plan that engaged buyers with something other than another thing to buy
  • Optimised their paid social campaigns
Beauty tools · US and Canada

Design.ME

How Design.ME went from $77K a year to $66K a month.

Prior to Design.ME working with our team, they were not seeing results from their previous agencies. The numbers were less than ideal and they could not support their own marketing costs.

Website conversion rate 2.57% 3.1%
Average order value $42.83 $48.67
Revenue from email Under 10% 32% US · 30% CA
Return customer rate 15.2% 22.42%

What we did

Increased the average order value and drove down acquisition costs through content marketing.

How we did it

  • Set up automated flows including pre-purchase, exit intent, cart abandon and post purchase
  • Adjusted the UX and UI, including the home page and a redesign of the product and collection pages
  • Introduced pre and post purchase up-sell offers
  • Cut their paid media cost per acquisition in half and doubled ROAS
  • Built a proper funnel with cold, warm and hot audiences
  • Ran DPA campaigns at the bottom of funnel, retargeting stacks in the middle, and heavy testing of interest, lookalike and broad audiences at the top
  • Introduced new creative for testing every week
Within two months of our new LA Media Group website going live, we eclipsed our total annual revenue from 2019 in the first 35 days, and it hasn't slowed down.
A client, in their own words

Our goal, on every store

To improve the number of buyers, the amount they spend, and how often they come back. We evaluate the whole strategy: the website, the email marketing, the ad strategy and the content. Then we adjust what we can, put in place what is missing, and tell the client plainly which parts they should be doing themselves.

Questions

About these results.

Yes, and they are recorded as we measured them rather than rounded into something neater. The before figures are what each account looked like when it came to us, and the after figures are what it looked like once the work was in place.

Both, and they need genuinely different work. A service business needs to be found locally and get the phone ringing. An online store needs more visitors buying, spending more, and coming back. Those are different problems with different levers.

Because ads point at something. Sending paid traffic to a site with no service pages, no lead capture and nobody trained to follow up is the most expensive way to find out those things are missing. We built the foundation first and launched ads once it would hold.

They partnered with us in June 2025 and the results shown here built through the following months. SEO does not move in weeks, which is why the ads went on once the organic foundation was in place rather than instead of it.

It is the answer Google writes at the top of the page, above the results. More and more searches end there. Being named in one is driven by service page content, on-page SEO, structured FAQs and markup that lets Google understand the business well enough to recommend it.

By fixing what happened to the traffic they already had. Legends Creek Farm's conversion rate roughly doubled and their average order value went up by a third, so the same number of visitors produced considerably more revenue. Email went from 5% of revenue to 47%.

Because most stores have almost no automated email running when they come to us. Pre-purchase, cart abandonment, post-purchase and win-back flows send themselves, go to people who already know the brand, and cost nothing per send.

Nobody honest promises that. What these show is the kind of work we do and the shape of what it produces. On a call we would look at your own numbers and tell you which of these levers is actually available to you, including when the answer is that fewer of them are.

Ask on the call. We will not hand out a client's contact details on a webpage, but we are happy to arrange an introduction where the client is willing.

Let us look at your numbers.

Book a call and we will go through your site, your search visibility and, if you sell online, your conversion rate and average order value. Twenty minutes. Month to month, and nothing to sign.