What is actually working,
while it is still happening.
Not a PDF that turns up three weeks late. Every enquiry, booking, review and dollar of ad spend counted the moment it lands, in one place, so you can act on a lead while it is still warm.
Everything it counts
Google Analytics
Google Ads
Facebook Ads
CallRail
Website forms
Website chat
Online bookings
Facebook Lead Ads
Reviews received
Average rating
Reply time
Mailchimp
Klaviyo
Deals won
Four things it does, working.
This is the real Analytics app. Pick a tab and use it.
An enquiry answered inside five minutes is many times more likely to book than one answered the next morning. This is the screen that tells you which one you are, per person, without anybody having to keep a tally.
Connect one and it joins the same date range, the same filters and the same screen as everything else. You are not opening five tabs and trying to add up numbers that were each measured a different way.
Five platforms. One screen. One date range.
Connect an account once and it stops being a separate login. Everything lands on the same Overview, measured the same way, so the comparison is finally worth making.
Google Analytics
Google Ads
Facebook Ads
Your Analytics Overview
Sign in to the account, pick the property or the ad account, and you are done. No tracking code to paste, no tag manager, no developer, and nothing to maintain afterwards. Disconnecting is one click and takes our access away with it.
Change the range once and every platform moves with it. That is the part that makes a spreadsheet impossible: Google counts a conversion one way, Facebook another, and your phone system a third. Here they sit side by side over the same days.
Ad platforms report on themselves and each takes generous credit. Because your enquiries, calls and bookings are already in Bluu, the money going out sits next to the business coming in, on one screen, rather than in two tabs you are trying to reconcile.
Numbers you can actually do something with.
Figures are queried when you open the screen, not assembled by a nightly job. A number that is a day old is a report, and it is indistinguishable from a broken integration, because it just stops moving while everything looks fine.
Ad platforms report on themselves and each one flatters its own numbers. This counts the thing you actually care about, which is how many people got in touch and how many became customers.
Forms, chat, tracked calls, bookings and ad leads all counted the same way, side by side. No logging into four platforms and trying to add up numbers that were measured differently.
Most businesses have never measured how long they take to answer, which is why it never improves. It is on the screen, per person, and it is usually the cheapest thing you can fix.
Any view, any range, downloaded as a spreadsheet with every column, whenever you want. No request, no waiting on us, and no fee for your own numbers.
The core numbers work from your first day, because they come from the apps you are already using. Connecting Analytics or an ad account adds to the picture; it is not what makes it start.
Analytics, answered.
They are queried the moment you open the screen. There is no nightly job that lands yesterday's figures this morning. The only lag is the kind we cannot remove and will not pretend away: Google Analytics has its own processing delay, and ad platforms settle conversions over hours. Everything that is ours, meaning enquiries, bookings, reviews and deals, is live.
No. The core reporting works from day one, because it counts what is already happening inside your dashboard. Connecting Google Analytics or an ad account adds spend and traffic to the picture, but nothing is blank while you wait to get round to it.
Because they are counting different things. Every ad platform reports on itself and takes generous credit for anything it touched. We count the enquiry that actually reached you and whether that person became a customer. Both numbers can be right; ours is the one tied to money.
Anybody who got in touch: a form on your website, a chat, a tracked phone call, an online booking, a Facebook lead ad, or somebody your team added by hand. Each one is stamped with where it came from, so the breakdown is not an estimate.
Yes, and per person. Typical reply time, how many were answered within an hour, and how many were never opened at all. Most owners have never had this number, which is exactly why it tends to be the cheapest thing to improve.
Any view, any date range, as a spreadsheet with every column. The filters on the screen are the filters on the export, so the file can never quietly disagree with the list you were looking at. No request, no waiting, no fee.
Whoever you decide. Access is per person and per app, so a front desk can work the enquiries without seeing revenue or billing. You can change it or remove somebody in a click.
Locations sit on one dashboard and share one set of reporting, so you can see the business as a whole. A genuinely separate brand gets its own dashboard and its own numbers, linked to you by the same login.
No, and they answer different questions. Google Analytics is very good at traffic: who visited, from where, on what. The Analytics app in Bluu is about what that traffic turned into. Connect it and you get both on one screen, which is where the useful comparison actually lives.
See your own numbers, on the call.
Book a call and we will pull up what we can measure about your business while you watch, and tell you plainly where the enquiries are going. Month to month, and nothing to sign.
