Real Results From Real Clients
Two stories. Two lessons. One proven approach to med spa marketing that builds the conversion engine first, then feeds it traffic.
Below are two case studies from LA Media Group clients. Both are anonymized to protect client confidentiality. The numbers, results, and lessons are real — pulled directly from actual campaign data.
$12 Per Patient Inquiry Across Both Clients
(Leads + Calls)
Primary Care & Aesthetics Clinic
Dalton, Georgia · Full-Service Client Since June 2025
The Client
A multi-service healthcare clinic in Dalton, Georgia offering primary care, aesthetic services, weight management, and wellness treatments. The clinic is led by experienced medical providers who wanted to build a stronger digital presence and generate consistent patient inquiries from their local market.
The Challenge
Before partnering with LA Media Group in June 2025, the clinic had a functional but underperforming website, minimal local search visibility, and no paid advertising strategy. They were relying almost entirely on word-of-mouth referrals, which made growth unpredictable and slow. The clinic's leadership wanted to:
- Dominate local search visibility for their key services
- Generate consistent, predictable patient inquiries every month
- Reduce dependency on word-of-mouth as the sole growth driver
- Position the clinic as a trusted local authority in aesthetics and primary care
Our Approach
We followed LA Media Group's signature foundation-first methodology: build the infrastructure correctly before spending a single dollar on ads. Ads without a proper foundation waste budget. Ads on top of a properly-built foundation compound results.
We rebuilt the clinic's website from the ground up with a marketing-first approach: dedicated service pages for every treatment, clean user experience, strong calls-to-action throughout, and SEO-ready formatting designed to rank locally.
We published the clinic's business information across 70+ high-authority local and digital listings, fully optimized with service keywords, consistent business information, and citations that strengthen Google's trust signals. This local SEO foundation is what allows the clinic to show up for searches across their service area.
We connected the website to the LA Media Group dashboard and trained the clinic's front-office team on how to capture, organize, and quickly follow up with incoming leads. Speed of response is often the single biggest factor in whether an inquiry converts into a booked appointment.
Only once the website was indexed, the listings were propagated, and the lead capture system was working did we launch Google Ads. This sequencing matters: running ads to a poorly-optimized foundation wastes budget. Running ads to a properly-built foundation compounds results.
The Results
By March 2026 — the 10th month of the engagement — the campaign was producing consistent, compounding results. In one representative month, a $2,557 ad budget generated 97 direct patient inquiries and 194 phone calls to the clinic, at an average cost per conversion well below the healthcare industry benchmark of $100+.
Cumulative Results Across the Engagement
- 850 total patient inquiries (287 web leads + 563 phone calls attributed to Google Ads)
- $9,961 in total ad spend over 10 months
- $11.72 average cost per patient inquiry (improving significantly month-over-month as campaigns were optimized)
- 2,125 targeted clicks from high-intent local searchers
- Page 1 organic ranking for multiple high-value service keywords in the local market
- Top paid placement alongside organic visibility for high-intent searches
- Featured in Google's AI summaries as a recommended clinic for relevant patient queries
"For high-intent searches like 'Botox near me' in their area, the clinic now holds the top paid placement AND a page-1 organic ranking. Ads capture immediate demand. SEO builds long-term dominance. Both at once is where the real leverage is."
The Lesson
This case study illustrates why LA Media Group doesn't just "turn on Google Ads" the day a client signs up. Ads without a properly built foundation — a conversion-optimized website, complete local listings, and a team trained to respond to inquiries quickly — produce disappointing results even when the ad account is technically well-managed.
By sequencing website rebuild → listings → lead capture training → paid ads, we ensured every dollar spent on advertising would land on a site that converts and be handled by a team that closes. That's why the cumulative patient inquiry cost landed at under $12 each — not because the ads are magic, but because the foundation underneath them is strong.
Our approach in one line: Build the conversion engine first. Then feed it traffic. Never the other way around.
Wellness & Aesthetics Clinic
Tampa, Florida · Google Ads Engagement, July 2025 – January 2026
The Client
A physician-led wellness and aesthetics clinic in Tampa, Florida, operated by two board-certified neurosurgeons with over 50 years of combined medical experience. The clinic offers neurotoxins, dermal fillers, GLP-1 medical weight loss, microneedling, and face and body sculpting — all delivered with the surgical-level precision you'd expect from providers with their background.
The Challenge
The clinic was a relatively young practice trying to establish itself in the competitive Tampa aesthetics market. They had a website and some local visibility, but they needed a scalable system to drive consistent patient inquiries for their core services, particularly neurotoxins, GLP-1s, and dermal fillers.
Our Approach
The clinic engaged LA Media Group specifically for Google Ads management, with the goal of generating high-volume, low-cost patient inquiries across their full service menu. We designed a campaign structure that targeted high-intent local searches while maintaining rigorous cost-per-conversion discipline.
- Tightly-structured campaigns by service line (neurotoxins, fillers, GLP-1s, microneedling)
- Precise local geographic targeting around the Tampa metro area
- Aggressive negative keyword management to filter out low-intent searches
- Conversion tracking on every form fill and phone call
- Weekly optimization passes throughout the engagement
The Results
Over a 7-month active Google Ads engagement, the campaigns produced extraordinary results:
Full Engagement Metrics
- 815 total patient inquiries (777 web leads + 38 phone calls attributed to Google Ads)
- $10,523 total ad spend over 7 months (averaging ~$1,500/month)
- $12.91 average cost per patient inquiry across the entire engagement
- 7,019 targeted clicks from high-intent local searchers
- Campaign peak (Nov–Dec 2025): cost per inquiry dropped to under $5 each at the account's most optimized point
"$13 per patient inquiry is the kind of cost-per-acquisition that reshapes a business. For comparison, the healthcare industry average is $100+. The account was dialed so tight that by November, the campaigns were producing inquiries at under $5 each."
The Twist — And the Lesson Every Owner Needs to Hear
Here's the part most agencies would leave out of a case study. The clinic ultimately paused Google Ads in early 2026 — not because the ads weren't working, but because their internal team couldn't process the inquiry volume fast enough to make the economics work on their end.
Think about what that means. We delivered 815 qualified patient inquiries in 7 months at $12.91 each. That is exactly the kind of volume that should transform a practice. But inquiries only convert into paying patients if the team on the receiving end is built to handle them: rapid response times, disciplined follow-up, a sales process that's as tight as the marketing engine feeding it.
This is the single most important lesson we can share with any practice owner considering marketing investment.
"Inquiries without a conversion engine are just burned budget. You can have the best Google Ads in the world, but if your front desk takes 24 hours to call back, or your receptionist isn't trained to book consults, or your follow-up process is inconsistent, those inquiries evaporate before they become revenue."
Why This Matters for You
This story is why LA Media Group doesn't just sell Google Ads management as a standalone service. We sell an entire conversion system: a website built to convert, a CRM that captures every inquiry, automated follow-up that responds in seconds, chat widgets that engage visitors 24/7, and reputation management that keeps your trust signals strong.
The ads feed the system. The system converts the inquiries.
If all you buy is the ads, you're only getting part of what it takes to succeed. That's the hard lesson from the Tampa engagement. And it's why we built LA Media Group as a hybrid marketing agency and software company — so that when our clients turn on their ad campaigns, there's an entire infrastructure beneath them ready to convert every inquiry into a paying patient.
Our approach in one line: Great ads need a great conversion engine. Don't invest in one without the other.
Build the System. Feed It Traffic.
Watch It Compound.
Across 1,665 combined patient inquiries and $20,484 in ad spend, our clients generated new patient touchpoints at an average of $12 each — dramatically below the healthcare industry benchmark of $100+. This is what happens when campaigns are built and managed correctly.
The Primary Care Clinic succeeded long-term because we built the website, listings, and lead capture system BEFORE launching ads. That's why results compound month after month instead of flatlining.
The Wellness Clinic case shows what happens when extraordinary ad results meet a team that can't keep up: inquiries don't convert and the campaign stalls. This is why LA Media Group sells a complete system, not just ad management.
Both clients could have walked away at any time. We build relationships that last because the results speak for themselves — no contracts required.
We'll audit your current setup live on the call. No pressure, no sales pitch — just honest insight.