Shooting content on your mobile
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Here’s what you need to know:
Let's take you through the basics. First and foremost, you need to determine what exactly are you using the content for?
Depending on the intended platform that you want your content to live on, you will then determine the best practices to shoot the video.
OKAY, let's jump right into it. Mostly everyone today has some sort of a smart phone, with pretty decent camera functionalities. The first thing you must consider is the difference between the types of aspect ratios that you are using to shoot.
THE BIG DEBATE ABOUT LANDSCAPE VS. VERTICAL
So many people argue that you need to shoot one way or another. Film and production buffs are ALL ABOUT landscape shoots. That is because, this is and has been the standard since beginning of time. Although, as time goes by and the world continues to advance into these new, social addicting platforms, they platforms and the way in which we consume the content changes as well. The true answer to the debate is that NEITHER of those are the wrong answer. Both vertical and Landscape work, it just depends on the platforms you intend on hosting that content.
16:9 vs 9:16
Standard 16:9 vs vertical 9:16 are your two aspect ratios that can capture video content on a mobile device. Now, apps like Snapchat, Instagram, and even Facebook, have trained our society over the years to hold your phone vertically (9:16), and shoot content this way. They are not necessarily wrong. At the end of the day, that is the aspect ratio that works best on their platform. However, many people forget that when they want to launch a video onto a Facebook news feed (say a video they captured of a friends birthday), they subconsciously shoot it in vertical (9:16) view and end up getting those black bars to the left and right.
For those of you who don’t know why these black bars appear on each side, that is because Facebook naturally uploads a Widescreen or 16:9 version of the video. So, shooting vertically will condense your video down to fit into a Landscape format. Think about it like the TV on your wall at home. How do you watch TV? Your tv isn’t flipped….
SHOOT & EXPORT
To communicate the message of your brand, business, or even yourself, you don’t need the glitz and glamor of high priced production companies, and elaborate video shoots. If you have ever scrolled through instagram and noticed a big company posting content, take a look at the type of content they are publishing. Many of these companies want to communicate their message very simply. At times, this can be done right from the video camera of your phone and can potentially be more effective than a $20K video shoot.
STEPS TO SHOOT VIDEO FOR SOCIAL
Determine what platform you want to publish to
Shoot your video (vertical or landscape)
Save your video to your camera roll
Open a video editing app
Some apps include: iMovie, Quik, boomerang, and more.
Edit your video. Add text, put some music, add a call to action, and export it from the editing software.
Share your video on social channels.
If you want to take a look at some really awesome video tutorials on how to edit your mobile videos, take a look at this video made by Primal Video.
SHOOTING YOUR CONTENT
Now that we’ve established the difference between how to shoot vertically vs horizontally, let’s jump into putting these formats to best use.
If you are shooting vertically, some of the best use of this content applies to platforms like:
Instagram stories are great for sharing vertical videos. In fact, thats what it is mainly formatted for.
If you are shooting horizontally, some of the best use of this content applies to platforms like: